Poms: Pricing Strategy Prioritizing Profitability Over Market Share For Maximum Profitability
POMS (Price Over Market Share) is a pricing strategy that prioritizes profitability over market share. It is also known as “Profitability over market share” or “Permanent over marginal share.” POMS optimizes profitability and margin (profit per item sold) and prioritizes long-term profitability over short-term market share gains. The concept of “present over marginal share” relates…