The Enduring Myth Of West White Cigarettes: Reinforcing And Challenging Stereotypes Of The American West
West White cigarettes evoke the romanticized image of the American West, shaped by the Marlboro cowboy. The white landscapes, rugged cowboys, and notions of freedom and masculinity perpetuate the enduring myth of the White West. Through advertising and cultural imagery, West White has become synonymous with the American West, reinforcing stereotypes of toughness, independence, and adventure. However, the narrative is evolving, with contemporary representations challenging and broadening perspectives on the West and masculinity.
