Unlock The Power Of In-Context Media Advertising: A Comprehensive Guide To Contextual, Behavioral, And Advanced Targeting Techniques
In-context media delivers ads tailored to the specific context of a web page or app, leveraging targeting methods like contextual targeting, behavioral targeting, and more. Advanced techniques include retargeting, cross-device targeting, and cross-channel targeting. Attribution modeling methods measure campaign effectiveness, such as multi-touch attribution that tracks all user touchpoints or view-through attribution that credits conversions…